Healthcare,
designed with intent.
I'm Apoorva Joshi — a healthcare generalist helping founders, clinicians, and health-tech teams build digital products and experiences that actually move outcomes.
Based in Mumbai · Working globally
What I do
Services for healthcare teams building forward.
Strategy Consulting
Business strategy, P&L modeling, and roadmaps for digital-first healthcare ventures — from zero-to-one to scale.
Patient Experience Design
Clinical workflows, care journeys, and telemedicine systems that put humans (and outcomes) first.
Go-To-Market Strategy
Positioning, demand generation, and launch playbooks tailored for clinicians, payers, and consumers.
Healthcare Content Strategy
Evidence-based content, patient education, and thought leadership that builds trust and adoption.
AI Automations in Healthcare
Practical AI workflows for clinical ops, patient communication, and care delivery — designed with safety, compliance, and human oversight in mind.
About
A clinician with an engineer's mind.
I started as a Consultant at Deloitte, modernizing healthcare systems for US states. Then I became a clinical nutritionist — counseling 2,000+ patients on metabolic health, PCOS, and fertility.
Today I sit at the intersection: shaping product, care, and growth strategy at Luma Fertility, advising health-tech founders, and designing patient experiences that hold up clinically and commercially.
I care about the boring parts that make healthcare work — workflows, content, and the moments a patient decides to trust you.
Experience
Selected roles.
- 2024 – 2026
President, Strategy & Care Delivery — Founding Team
Luma Fertility, IndiaDirects product roadmap, GTM strategy, P&L, care management, and team hiring for a digital-first fertility platform. Built operations from the ground up with a tech-enabled, patient-centric approach.
- 2023 – 2024
Global Care Advocate
Maven Clinic, USLed digital case management across Asia Pacific, Europe, and the Middle East. Drove platform adoption in India and improved telemedicine workflows across international markets.
- 2019 – 2024
Founder & Healthcare Consultant
Unbox NutritionAdvised health and nutrition startups on digital product strategy and platform integration. Designed and delivered 40+ corporate wellness programs across 10+ countries.
- 2019 – 2024
Clinical Nutritionist
Dr. Nadeem Rais (Endocrinologist), CMCDelivered 2,000+ consultations for metabolic health, PCOS, and fertility conditions. Built a telemedicine practice during COVID-19. Integrated CGM data into remote diabetes and PCOS management protocols.
- 2013 – 2016
Consultant
Deloitte USImplemented ACA healthcare reform eligibility systems for US state governments. Led digital modernisation of legacy healthcare infrastructure for multiple state clients.
Let's talk
Have a healthcare problem worth solving?
I take on a small number of consulting engagements at a time. Share a bit about what you're working on, or book a free 30-minute call.